The Sparkling Transatlantic Marketing Consultancy & Research Coop. Helping you build relevance and create meaning for your brand.
Vision
Human centricity: In a dematerialized world drowning in Quant data – true innovation comes from listening to people’s stories and giving time for interpretations.
Positive impact: the brands and organizations that win boost the cultural change towards a more purposeful, inclusive and happy world.
Mission
Empower you through vivid understanding of the people and the world around them.
Help you build connections with your audiences.
Translate insights into actionable strategies.
We go deeper in uncovering unique human insights driven by social, economic, cultural and symbolic influences.
We cross perspectives, analyze the context, dissect the culture and work with you to build sharp, provocative solutions and implement the change locally and globally.
We explore the people creatively, holistically and strategically.
Work
KEY AREAS OF EXPERTISE INCLUDE:
EXPLORING CONSUMERS
– Usage, attitudes, behaviors.
– Category perception, experience.
– Sensorial experience.
INNOVATION & PROSPECTIVE
– Uncovering unmet needs and opportunities.
– Ideating & implementing.
BRANDING & STRATEGY
– Brand audits & stretch opportunities.
– Benchmarking.
GUIDING COMMUNICATIONS
– Big idea exploration and transformation.
– Optimization and activation.
WOMEN & NON PROFIT
– 2 specific areas of passion and expertise - content generation and problem solving.
We give you everything that makes us who we are…
And this is what makes us special.
Our passion for people and unique talent to engage with them, to speak about the unsaid, and collect exceptional truth. Transactional interactions do not belong to our world.
Our arsenal of techniques inspired by European psychologists and reinvented everyday by us, project after project.
Our seniority and maturity in how to help you solve your issues.
Our start up mindset : agile, responsive and dedicated, and we think Big.
Our transatlantic understanding and vast network of international partners across the 5 continents.
Our commitment in helping you create a positive impact because we want to create a positive impact too.
They trust us